AUPE

Representing 75,000 public service workers, the Alberta Union of Provincial Employees is the province’s largest labour union. Its success is driven by the support of its members and of the voting public.

Brand Building

AUPE members provide vital public services to all Albertans. This ongoing campaign presents them as “Your working people.”

Political Action

In 2009, government cutbacks threatened closure of an acute care psychiatric hospital. These TV ads anchored a successful campaign to keep the doors open.

Storytelling

In an ongoing series of short films, AUPE raises social issues and documents the lives of its members. Promotions and social media drive viewers to the stories.