CUPE 79

The largest union local in Canada’s largest city, CUPE 79 represents over 18,000 Toronto municipal employees in a broad range of job categories. It operates in a contentious political environment, where communication is the key to success.

Dundas Square

For a few weeks, CUPE 79 brightened the heart of Toronto with street entertainers. Thousands of people were introduced to the spirit of 79.

Brand Building

This 2011 campaign launched the theme, “Taking care of Toronto,” expressed through the faces and voices of real union members.